200+
10,000s
Through a strategic brand foundation, a powerful ambassador programme, team capacity building and sustained UK-wide outreach, Green Jobs for Nature has become a credible national initiative supporting a more visible, diverse and informed pipeline into nature-focused careers.
This project demonstrates how purposeful branding, inclusive storytelling, and people-centred strategies can transform awareness, accessibility and impact in a mission-driven sector.
Establish a distinct, credible and compelling brand identity for GJfN that resonates with young people, career changers and under-represented groups interested in nature careers.
Develop and activate an ambassador strategy with real voices from the sector to inspire diverse communities.
Equip CIEEM’s internal team with messaging, engagement skills, and training to sustain long-term outreach.
Drive awareness and reach across the UK, particularly among secondary, FE and HE audiences, employers, influencers and careers services.
We worked with CIEEM to define:
A brand purpose rooted in empowerment, accessibility and authenticity;
A clear value proposition for key audiences (students, career changers, employers and educators);
Messaging architecture focused on visibility of pathways, clarity of careers and inclusive representation;
Tone and identity guidance for consistent web, social and partnership content.
We designed and supported a national ambassador programme featuring professionals from diverse backgrounds working in real green roles. Ambassadors help:
Humanise the sector with real stories about pathways into nature careers;
Challenge stereotypes about who a green professional can be and what these jobs look like;
Drive engagement on social and digital platforms with relatable, peer-to-peer content.
Ambassadors have been featured across:
Website job-profile content;
Social media activations;
Career-focused campaigns and events.
We delivered tailored training workshops for CIEEM staff covering:
Brand messaging and storytelling;
Ambassador engagement and support;
Career sector messaging for different cohorts (students, career changers, educators);
Inclusive communications to support diversity and accessibility goals.
This equipped the internal team to scale GJfN activities with confidence and consistency.
In collaboration with CIEEM we:
Amplified GJfN across key UK networks, careers services, and educational partners;
Integrated GJfN into national initiatives like Green Careers Week and career-focused events;
Supported digital content strategies to boost year-round engagement (job profiles, resources, events, quizzes).
✔ Wide-ranging career resources: GJfN’s online hub now features comprehensive job profiles, career routes and tools that demystify environmental careers for young people and career changers.
✔ Ambassador representation: Multiple ambassadors from diverse sectors and backgrounds help broaden perceptions of green jobs and provide role models for future entrants.
✔ Sector visibility: The campaign has raised awareness of green jobs beyond traditional conservation roles — including policy, data, communications, and education pathways.
✔ Improved clarity on career pathways: By collating real job stories and education/training guidance, GJfN is helping young people and career changers make informed decisions about nature-focused careers.
✔ National conversation: GJfN’s alignment with UK career weeks and partnerships highlights its role in tackling skills gaps and supporting workforce diversity.
The work we’ve done together has helped focus the language, tone, and brand of Experts for Expats which has led to a much clearer and concise message. Working with Electric Peach ensured that the services that my business offers are better explained and led directly to an increase in both revenue and brand awareness.
Experts for Expats’ biggest challenge was their conversion rate for their partners, which meant an increase in introductions was required to generate sustainable revenue. Rather than focus solely on the volume of enquiries, they came to Electric Peach wanting to improve the quality of enquiries, and more effectively match partners to the requirements of their customers.
It was also clear that a shift in their marketing strategy to organic search and social media would be beneficial. Expats are often faced with impersonal customer service when they seek out financial services and help, however we knew from the get-go this didn’t fit with Experts for Expat’s mission. We wanted to shine a light on the company’s ethical approach to helping people, and in turn help them gain what they needed to create suitable connections between their partners and expats in their community.
We established that the focus of the business needed to change from a “free consultation” to “free introduction” model. To support this, we created a more structured, purpose-driven brand identity, which was based on Experts for Expat’s four core values.
From here, we helped to implement the new brand, reworking all communications and building a content and social media strategy to support this. This included developing the messaging around Experts for Expats, and formulating a clear and concise summary of what the service does in a single sentence. Over the four years we’ve worked together, we built the B2C arm of Experts for Expats, bringing in more high-quality leads to be introduced to trusted experts.
To align with these leads, we also built on the company’s B2B relationships with new and existing experts, and created content to support these successful partnerships. This included high-quality guides and video tutorials, as well as an experts area of the site to provide additional value for all partners and improve their brand, visibility, and service for Expert for Expat’s referrals.
Moving abroad can bring up challenges for many individuals, who may need to adapt their financial decisions to the regulations of the country they choose to reside in.
Experts for Expats offers a unique and personalised introduction service that connects expats living abroad with specialists who provide financial and tax advice, as well as other services. The company aims to empower expats to make better financial decisions by facilitating access to professionals who understand the complexities of living abroad.
Since launching in 2012, Experts for Expats has developed a broad network of professionals who share their values of honesty and integrity, and who can offer a range of specialised services to expats, including tax, investment, pensions, insurance, and mortgages. This enables the company to deliver an exceptional customer experience to all expats who utilise their free introductory service.
Sophie has been an invaluable asset to our project! She quickly understood our unique target audience and crafted a marketing strategy that delivered. Her creativity and ability to adapt to our specific needs are impressive. Sophie’s insights helped us reach our goals efficiently and effectively. Highly recommended!
